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What is your insurance agency worth?

Five questions. One number. Built on the same valuation methodology used in real P&C agency transactions — without the broker calls or signed NDAs.

● Under 60 seconds● No email required● Methodology shown

Five questions. One number.

All inputs stay on your device until you choose to share them. No email required for your initial estimate.

Drag the slider below to your annual commission revenue. It starts at the minimum so you'll know to move it. Scales logarithmically across the full agency range ($50K-$20M).
$50K
$50K$20M

Including contingencies. Move the slider — your number is almost certainly different from the default.

50% Personal
Commercial 50%
Account retention (last 12 months)
4

Valuation methods

Tier 3 triangulates revenue multiple, EBITDA multiple, discretionary earnings, and producer NPV — flagging when methods disagree.

8

Quality factors

Retention, growth trend, margin, book composition, producer concentration, account concentration, AMS, and transition plan — each weighted into the final multiple.

15

Year cash-flow projection

Tier 3 builds a full 15-year after-tax cash-flow projection with monthly amortization, retention taper, and IRR — the same model buyers use.

Go deeper

The methodology, the language, and the operators behind the number.

Methodology

How we value an agency →

Three tiers, four methods, eight quality factors. The same logic buyers and consultants use in real transactions.

Glossary

34 terms, defined →

Revenue multiple, EBITDA, SDE, producer NPV, book roll, earnouts — what they mean and how they move your number.

Grow

Operators we trust →

Editorial picks for agencies looking to grow value before they sell. Coaches, networks, and partners — no paid placements.